Google is a great tool for small business owners. If you’re not visible online, you’re missing out on potential clients or customers. The basics of SEO are simple and can be implemented quickly. These tips will help improve your ranking in no time.
Claim Your Google Business Profile and Optimize It
As a small business owner, you can claim your Google Business Profile (GBP) and optimize it to enhance visibility. This profile helps users find your business on Google Maps and Search. Setting up is free and allows you to share essential details with your customers, such as opening hours, phone numbers, and services offered.
Register Your Business in Relevant Directories
Beyond Google, people frequently use popular business directories and trusted review sites to find small businesses. By registering your business in these directories, you ensure that even if customers start their search on Google, they’ll likely end up finding you in these directories, which often rank well in search results. For instance, when I needed a pet sitter for an upcoming trip, I started with a Google search for “cat sitter nearby” and found a directory of niche services.
Simple SEO Fixes for Your Website
Technical issues on your website can negatively impact your SEO ranking. To check your site’s technical health, use tools like Ahrefs Site Audit. This tool is free with an Ahrefs Webmaster Tools account. Sign up, crawl your site, and then use the “All Issues” report to identify and resolve errors.
Create Pages for Your Services or Products Based on Keyword Research
Often, people search for specific services or products rather than a business name. For example, they might search “bathroom remodel nearby” rather than “plumbers near me.” Ensure that your website has pages dedicated to each service or product, optimized for these kinds of searches.
How Search Engine Users Find Useful Information About Products and Services
Your website should not only list your products and services but also provide detailed descriptions that meet searcher’s needs. Understanding your target audience is crucial. Start by researching their preferences and behaviors to create content that aligns with their searches. For example, when our boiler needed repairs, I searched for “boiler repairs near me,” checked websites and reviews, and chose the most promising service.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a Seminole digital marketing. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.
